Intro

This page is for people who are part of the studio referral system.

It explains how to make introductions, what to say, where to send people, and how referral credit works.

Use this as a simple reference.

The goal

The goal of the referral system is not to sell.

It’s to make clean, natural introductions between people who would genuinely enjoy the work and the studio.

You are not acting as a salesperson.
You are acting as a connector.

What you can share

You can refer people to:

Original artwork

One-of-one pieces from the archive.

Send them to:
thedoncarlos.com/archive

Books and physical editions

Smiley Face Project, My Hip Hop Story, and other studio work.

Send them to:
doncarlos.store

Design services (Grey5)

Branding, packaging, and visual systems.

Send them to:
grey5.com

How to make a referral

There are only two ways to make a referral:

Option 1: Direct intro

Introduce the person by email, text, or DM and include the studio.

Option 2: Referral name or code

Share your referral name or code with the person and ask them to mention it when they reach out or purchase.

That’s it.

No special links required.

What to say (simple script)

You never need to pitch.

Here’s a default line you can use:

“I know someone who runs a small creative studio. I think you’d really enjoy their work.”

Then share the appropriate link.

What happens next

Once the person reaches out or purchases:

• The studio confirms the referral
• The project or sale moves forward normally
• You receive referral credit after completion or purchase

Referral credit is calculated per project or sale.

Financing (important)

Many higher value pieces can be purchased using Affirm at checkout.

This allows collectors to pay over time.

This often helps close larger sales.

What you don’t need to do

You do not need to:

• negotiate prices
• explain production
• answer technical questions
• handle payments

All of that is handled by the studio.

Your role ends at the introduction.

Your role

Your role is not to convince.

Your role is simply to notice:

“This person would probably love this.”

And connect them.

Closing

The referral system exists to reward trust and relationships.

If you share the work with the right people, the system takes care of the rest.